Shaws Department Stores Summer 2010
Womenswear
Shaws Department Stores have a refreshing spring summer collection which introduces the season through bright, colourful collections as seen at the shows of New York, Milan and Paris. Colour clashing is key this season with fuchsia, lime, orange and canary yellow offering a catwalk inspired, ultra modern look. Jacques Vert, Gelco and Planet have elegant pieces in zesty colours blocks. The collections have sophisticated feminine styles and elegant pieces including from Micheal H for special occasions.
Frills, embroidery, jewels and beading bring a feminine touch to block colour, and look fabulous on flowing maxi dresses as seen in the Bay collection. The denim scene is constantly changing and this season returns in a variety of styles from wide legged to super skinny and dark to bright. Black skinny jeans are a staple wardrobe piece for nights out while pastel and neon colours add colour without effort to an outfit during the day. Macs return with a ¾ length variation to the sleeves, available in neon green, yellow and pink from Warehouse.
Oversized bags from Brandwell and Gionni are a useful accessory to hold necessities for our Irish weather. Patent, metallic and animal prints in pastels to darker shades are available in a wide range of styles and designs. Dice and Oriano have variations of the clutch and continues to be a big trend this season, expanding to longer wider styles and solid framed styles.
Belts continue to be one of the hottest trends this season from wide to skinny that will work with almost any fashion trend. Plain to embellished, patent leather to metallics, use them to drape over dresses or pair with a cardigan or sweater – these are a fashion must-have to cinch in the waist.
A variety of lingerie available includes Triumph, Playtex and Ballet. Shaws hosiery section has leading brands such as Pretty Polly and Marie Claire with a great twist to fashion with a range of colourful tights and leggings. On trend swimwear pieces includes chic one piece swimwear available from Triumph and Lepel. Current hot trends for the season include trendy colour blocks and feminine dotted prints to retro-inspired Vichy checks. Hippyesque motifs, shell necklaces and all-over prints add the perfect finishing touches.
Menswear
This season the trends in suits are toward classic tailoring. Men are looking for investment fashion pieces and return to the classics for inspiration. Douglas has a great selection of sharp tailored suits including three piece suits and waistcoats for formal events in an array of fabrics, patterns and colours to suit any man’s style. Kartel linen suits have a fresh formal take on style for summer. Combined with a crisp shirt with or without a skinny tie they look sharp and provide looks that are suitable for office wear as well as for a variety of summer occasions. To complete a suit, cufflinks are a very effective way to finish off the look. Wrangler and Levi’s are dependable to be on trend with classic chinos, denims, tee shirts and smart blazers to choose from for weekend days or nights out on the town.
Coming into the summer season be prepared for outdoors activities. From a round of golf, to a game of tennis to a leisurely walk in the park you can be sure Regatta will have the latest sportswear and outdoor fashion for every family.
Childrenswear
Name it and Adams Kids are favourites with children. Girls will enjoy choosing from a pretty palette of lemon and greys among a mix of pastel shades and bold prints. A fresh and feminine collection is presented through vintage charm with a contemporary twist. There is a great choice of floral designs and lighter washed embroidered denim with pretty tees to mix and match.
For boys the season’s looks are about fashionable denim fits. Available in a wide choice of style, washes and colours with lots of pockets and details, they look great teamed with washed-out graphic T-shirts. Taking their influences from the decade’s urban festival and music culture, shirts and hoodies become a screen for super-sized texts.
Shaws stock a great range of clothes from 0 – 13 year olds which are fashionable, individual and affordable.
Footwear
Shaws Department Stores has a collection of styles that can be combined in a variety of ways for various outfits. Hippie wedges in vibrant colours, feminine interpretations of gladiator sandals and stylish pumps are joined by smart loafers. These are available in a variety of finishes including patent, metallic leather and pastel colours. To suit a mans style Dubarry and Wrangler have lifestyle and outdoor footwear whether you’re looking for a smart or casual look. Kids will love the fresh new styles from Clarks. A range of bold colours, sporty urban themes and embellished and appliqué animated sandals tie in with key fashion trends. Whether camping in the great outdoors, playing on the beach or running round the local park, there’s a style to suit every little adventurer.
Shaws Department Stores are located in Athy, Ballina, Carlow, Castlebar, Drogheda, Dungarvan, Dun Laoghaire, Fermoy, Limerick, Mountmellick, Portlaoise, Roscrea, Tralee, Waterford and Wexford.




