Principles now open in Shaws Waterford

As part of the reciently completed reburbishment plan Principles have just opened in Shaws Department Stores Waterford. Principles are now a part of the 35,000 sq foot department store which offer a comprehensive selection of high quality brands for ladies on the first floor that includes Jacques Vert, Bay Trading and Michael H. Principles offer fantastic fashion, service and value, it’s their mission in life to be the best fashion brand for ‘30-something’ women. Their sales advisers are trained to give one-to-one styling advice in everything from dressing to flatter your body shape to wearing the latest trends. Principles is all passionate about creating the best possible fashion experience for their customers.

It isnt all about ladies fashion. The menswear department features collections including Kartel, Levi and Wrangler. Not forgetting dressing for your home, Shaws offer brands such as Waterford Crystal and Newbridge Silverware which will be permanently relocated to the ground floor.

Shaws department stores are an Irish owned company in business for over 140 years. Opened in 1943, Shaws Waterford now employs over 90 people.

Shaws Department Store Waterford will be open 7 days, trading Sundays and Bank Holidays.