Name It expands their kiddies offering in Shaws.

Name it is now open in several of Shaws stores. Available for newborns up to ten years, Name It children’s clothing has the individual style and quality of a designer brand with little prices for little people. Bodywear, swimwear, accessories and footwear are all available from the label which has become renowned for its high fashion styles for active, adventurous children where freedom to play and comfort are at a premium. Adjustable waistbands are available on the majority of skirts and pants not only making for a comfy fit but ensuring the clothes can grow with the child to get maximum wear from every piece. Bright colours with fun elements such as vibrant motifs and removable toys feature throughout the range, while unique pieces such as the popular 3-piece matching swimwear set with footwear, make Name It a big hit with little ones.

International model Helena Christensen has embraced Name It by designing her own collection for the brand. Intertwining her fashion expertise with influences from her son, Helena’s collection reflects her support for environmental projects with designs only in organic cotton that feature the Fairtrade mark.

Name It is available is Shaws of Athy, Carlow, Dungarvan, Fermoy, Tralee, Portlaoise, Roscrea and Waterford.