Adams Kids Now Open in Shaws Athy and Waterford
(6th March 2007)

This Thursday the 8th of March Adams Kids will open in Shaws of Athy. This follows closely on the recently opened Adams Kids in Shaws of Waterford. It will bring the number of Adams stores in Shaws to seven – all of which have opened in the last 18 months!

“We are particularly pleased with the response to the concept which brings clear destinations in a way that talks to adults and entertains the kids,” comments Ronny Helvey Group Marketing Director, Adams Childrenswear Group. “This opening in Shaws demonstrates how our store concept adapts to concession trading and delivers the brand in a way that engages with our differing consumer profiles and store locations.”

Jonathan Shaw Managing Director of Shaws is delighted with the recent addition of Adams to Shaws Athy. “This new Adams Kids concession in our Athy store will allow us to offer fashionable, quality kids product at even greater value to our Athy customers.”

Adams kids are the kids’ clothing specialist with everything for the children’s wardrobe. From adorable casuals to fantastic partywear and stylish schoolwear, Adams kids clothes are both fashionable and individual. Founded in 1933, Adams have been dressing kids for three generations. Adams kids is now one of the world's largest designers and producers of childrenswear and sells on average more than 50 million items of children's clothing per year.